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Training

04

METHODS

Stat & More offers you custom-made training courses in your offices. The proposed trainings concern the statistics applied to the marketing:

1. The study key’s points for a quality data processing:

At the end of this training, your marketing teams will have identified the strategic points of a study, and integrated the importance of these strategic points for the good progress and quality of the data processing and the advanced statistical analyses.

2. Statistical tools available to marketers:

At the end of this training, the trainees will have cover a panorama of the available statistical tools to the marketers. We’ll start with inferential statistics, to approach the multivariat analysis and end on problems of modelling and scoring. Concrete examples will illustrate each of these tools.

3. Consumer preference mapping:

At the end of this training, the trainees will have discovered the sensory marketing and studied the principle of the internal and external preference mapping. The trainees will know the successive steps of such modelling and the criteria of model’s choice.  

These trainings are flexible in their contents and in their duration to meet your team’s needs at best. Finally, Stat & More can develop custom-made trainings by approaching themes in particular which you wish to emphasize with your teams.