Blogs

Latest Post

Study Report Automation

When it comes to communicate study results by market segment to a large number of stakeholders, automating the production of study reports becomes a powerful lever for productivity & data valorization.

TURF and Digression

A single solution resulting from a TURF analysis should never be delivered to the end customer; instead, a set of candidate solutions should be considered and analyzed together with the customer.

MaxDiff and TURF

TURF Analysis based on MaxDiff outputs: a powerful combination for maximizing preference share in the current competitive business landscape, choosing the right features combo for better decisions.

About the contractors and Data !

The balance between “Know-Being” and “Know-How” : keys to motivation and entrepreneurial posture through an original data analysis on the dynamics of entrepreneurship.

TYPOLOGIE

A typology is a methodical approach, consisting of characterizing a subset of homogeneous statistical individuals from a population or sample of data, in order to facilitate the analysis and study of complex realities.

Outliers

In statistics, outliers are values that are significantly different from other values in a databases, and are data that should be considered very carefully before initiating any marketing or modeling analysis.