How the Ehrenberg-Bass revolution is changing the way we think about brand performance, and how the Stat & More approach enables empirical quantification of mental availability and the strength of distinctive assets.
Read moreDiscover why brand equity has become the central concept of modern marketing, how Aaker’s and Keller’s models complement each other, and how the Stat & More approach enables you to truly measure the strength of your brand.
Read moreMeasuring the strength of a brand beyond awareness. A brand’s strength is reflected in its ability to be spontaneously cited, recognized, considered, purchased, desired, and also in the quality of the mental universe it builds over time.
Read moreWhy it is dangerous to look at only a single optimal solution from a TURF analysis, and how the Stat & More approach, supported by an online demo tool, makes it possible to consciously select truly relevant portfolios.
Read moreStat & More offers various statistical methods depending on your study objectives and data: Bayesian networks approach or Shapley Value decomposition are two different tools to identify your driver factors.
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