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TURF and Digression

A single solution resulting from a TURF analysis should never be delivered to the end customer; instead, a set of candidate solutions should be considered and analyzed together with the customer, their data, and their internal constraints, in co-construction.

MaxDiff and TURF

TURF Analysis based on MaxDiff outputs: A Powerful Combination for Maximizing Preference Share in the current competitive business landscape, designing the right product or serice by making the right feature decisions.

About the contractors and Data !

The balance between “Know-Being” and “Know-How” : keys to motivation and entrepreneurial posture through an original data analysis on the dynamics of entrepreneurship and the impacts on the structures accompanying these entrepreneurs.

TYPOLOGIE

A typology is a methodical approach, consisting of characterizing a subset of homogeneous statistical individuals from a population or sample of data, in order to facilitate the analysis and study of complex realities.

Outliers

In statistics, outliers are values that are significantly different from other values in a sample or population databases, and are data that should be considered very carefully before initiating any marketing or modeling analysis.

Correlation and Discussion

Correlation is a statistical indicator widely used in data analysis, particularly in marketing sciences for satisfaction surveys for example, in tracking context or not, for product or service's innovation, brand images etc.