Correlation is a statistical indicator widely used in data analysis, particularly in marketing sciences for satisfaction surveys for example, in tracking context or not, for product or service's innovation, brand images etc.
Read moreWhen the purpose of a study is to evaluate the performance of a group of stimuli (concepts, products, or services) and each of the stimuli are rated by respondents, at the time of analysis, we should question the level of performance
Read moreStat & More… Is your partner in statistical consulting and data processing, at the service of research companies, consultants, advertisers and all industrial or service companies who have to process and enhance their data.
Read moreTETRACLASSE model* or Llosa's matrix allows us to prioritize the attributes impacting the satisfaction or dissatisfaction of a population towards a service/product or a brand according to two main criteria:
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