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Correlation and Discussion
Correlation is a statistical indicator widely used in data analysis, particularly in marketing sciences for satisfaction surveys for example, in tracking context or not, for product or service's innovation, brand images etc.
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EXPERIMENTAL DESIGN
When the purpose of a study is to evaluate the performance of a group of stimuli (concepts, products, or services) and each of the stimuli are rated by respondents, at the time of analysis, we should question the level of performance
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STAT & MORE PRESENTATION
Stat & More… Is your partner in statistical consulting and data processing, at the service of research companies, consultants, advertisers and all industrial or service companies who have to process and enhance their data.
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TETRACLASSE
TETRACLASSE model* or Llosa's matrix allows us to prioritize the attributes impacting the satisfaction or dissatisfaction of a population towards a service/product or a brand according to two main criteria:
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