Benoit Riou

About author

ONIRIS engineer, specialized in Sciences and Method for Decision, Benoit builds expertise in external preference mapping and typology. In 2013, Benoit created Stat & More, a company specialized in statistical consultancy, automation, artificial intelligence & data processing.

Author's posts

Outliers

In statistics, outliers are values that are significantly different from other values in a sample or population databases, and are data that should be considered very carefully before initiating any marketing or modeling analysis.

Correlation and Discussion

Correlation is a statistical indicator widely used in data analysis, particularly in marketing sciences for satisfaction surveys for example, in tracking context or not, for product or service's innovation, brand images etc.

EXPERIMENTAL DESIGN

When the purpose of a study is to evaluate the performance of a group of stimuli (concepts, products, or services) and each of the stimuli are rated by respondents, at the time of analysis, we should question the level of performance

STAT & MORE PRESENTATION

Stat & More… Is your partner in statistical consulting and data processing, at the service of research companies, consultants, advertisers and all industrial or service companies who have to process and enhance their data.

TETRACLASSE

TETRACLASSE model* or Llosa's matrix allows us to prioritize the attributes impacting the satisfaction or dissatisfaction of a population towards a service/product or a brand according to two main criteria: