Benoit Riou is a French statistical engineer and consultant specialized in data analysis, artificial intelligence, and process automation. Founder and CEO of Stat & More since 2013, he has accumulated more than XX years of experience in market research, data processing, and statistical modeling sectors.
Graduated in 1998 from ENITIAA (now Oniris) in Nantes, in the department Sciences and Decision Support Methods, with a specialization in statistical data modeling and processing. He attended a preparatory class in Math Sup/Spe Bio at LEGTA du Chesnoy (1991-1994).
Part-time lecturer:
Benoit Riou has also pursued training throughout his career including BayesiaLab (Bayesian networks, 2013), Become a Tutor / Trainer (Creaction, 2012), management (Zest 2008-2010, Demos 2010), and Synovate tools (Loyalty Analyser 2007, Market-Quest 2004).
Mastery of SAS, SPSS, R, Python, VBA, IBM Quantum Dimension; software such as Microsoft Office, LibreOffice, GIMP; Linux and Windows environments, corporate networks. Professional bilingual English.
Why brand equity has become the central concept of modern marketing, how Aaker’s and Keller’s models fit together, and how the Stat & More approach helps you truly measure the strength of your brand in your competitiv environnement.
Read moreMeasuring the strength of a brand beyond awareness. A brand’s strength is reflected in its ability to be spontaneously cited, recognized, considered, purchased, desired, and also in the quality of the mental universe it builds over time.
Read moreWhy it is dangerous to look at only a single optimal solution from a TURF analysis, and how the Stat & More approach, supported by an online demo tool, makes it possible to consciously select truly relevant portfolios.
Read moreStat & More offers various statistical methods depending on your study objectives and data: Bayesian networks approach or Shapley Value decomposition are two different tools to identify your driver factors.
Read moreCollective Intelligence: the example of the agency Sarthe Tourism with the support of Stat & More to enhance and automate the processing of Orange Flux Vision™ data for the department and for local tourist offices.
Read moreWhen it comes to communicate study results by market segment to a large number of stakeholders, automating the production of study reports becomes a powerful lever for productivity & data valorization.
Read moreA single solution resulting from a TURF analysis should never be delivered to the end customer; instead, a set of candidate solutions should be considered and analyzed together with the customer.
Read moreTURF Analysis based on MaxDiff outputs: a powerful combination for maximizing preference share in the current competitive business landscape, choosing the right features combo for better decisions.
Read moreThe balance between “Know-Being” and “Know-How” : keys to motivation and entrepreneurial posture through an original data analysis on the dynamics of entrepreneurship.
Read moreCorrelation is a statistical indicator widely used in data analysis, particularly in marketing sciences for satisfaction surveys for example, in tracking context or not, for product or service’s innovation, brand images etc.
Read moreWhen the purpose of a study is to evaluate the performance of stimuli and each of the stimuli are rated by respondents, at the time of analysis, we should question the level of performance of these items or trials.
Read moreStat & More is your partner in statistical consulting and data processing, at the service of research companies, consultants, advertisers and all companies who have to process and enhance their data.
Read moreTETRACLASSE model* or Llosa’s matrix allows us to prioritize the attributes impacting the satisfaction or dissatisfaction of a population towards a service/product or a brand according to two main criteria:
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