About author

Benoit Riou

ONIRIS engineer, specialized in Sciences and Method for Decision, Benoit builds expertise in external preference mapping and typology. In 2013, Benoit created Stat & More, a company specialized in statistical consultancy, automation, artificial intelligence & data processing.

Author's posts

About the contractors and Data !

The balance between “Know-Being” and “Know-How” : keys to motivation and entrepreneurial posture through an original data analysis on the dynamics of entrepreneurship and the impacts on the structures accompanying these entrepreneurs.

Read more


A typology is a methodical approach, consisting of characterizing a subset of homogeneous statistical individuals from a population or sample of data, in order to facilitate the analysis and study of complex realities.

Read more


In statistics, outliers are values that are significantly different from other values in a sample or population databases, and are data that should be considered very carefully before initiating any marketing or modeling analysis.

Read more

Correlation and Discussion

Correlation is a statistical indicator widely used in data analysis, particularly in marketing sciences for satisfaction surveys for example, in tracking context or not, for product or service's innovation, brand images etc.

Read more


When the purpose of a study is to evaluate the performance of a group of stimuli (concepts, products, or services) and each of the stimuli are rated by respondents, at the time of analysis, we should question the level of performance

Read more


Stat & More… Is your partner in statistical consulting and data processing, at the service of research companies, consultants, advertisers and all industrial or service companies who have to process and enhance their data.

Read more


TETRACLASSE model* or Llosa's matrix allows us to prioritize the attributes impacting the satisfaction or dissatisfaction of a population towards a service/product or a brand according to two main criteria:

Read more