ONIRIS engineer, specialized in Sciences and Method for Decision, Benoit builds expertise in external preference mapping and typology.
In 2000, Benoit joined Synovate to set up a data processing unit and an IT department in Lyon. From 2005 to 2012, Benoit was Scientific Manager for the Synovate group, collaborating with some fifty colleagues worldwide on statistical innovation projects.
In 2008, he moved to head up Operations at Synovate France, before becoming Deputy Managing Director of Ipsos Observer in 2011.
In 2013, Benoit created Stat & More in Le Mans, a company specialized in statistical consultancy, automation, artificial intelligence & data processing.
Benoit is also a part-time lecturer at Lyon II in the Data Sciences degree program, and at the CNAM in Le Mans in the Human Resources Management License 3, Data RH module.
A single solution resulting from a TURF analysis should never be delivered to the end customer; instead, a set of candidate solutions should be considered and analyzed together with the customer, their data, and their internal constraints, in co-construction.
Read moreTURF Analysis based on MaxDiff outputs: A Powerful Combination for Maximizing Preference Share in the current competitive business landscape, designing the right product or serice by making the right feature decisions.
Read moreThe balance between “Know-Being” and “Know-How” : keys to motivation and entrepreneurial posture through an original data analysis on the dynamics of entrepreneurship and the impacts on the structures accompanying these entrepreneurs.
Read moreCorrelation is a statistical indicator widely used in data analysis, particularly in marketing sciences for satisfaction surveys for example, in tracking context or not, for product or service's innovation, brand images etc.
Read moreWhen the purpose of a study is to evaluate the performance of a group of stimuli (concepts, products, or services) and each of the stimuli are rated by respondents, at the time of analysis, we should question the level of performance
Read moreStat & More… Is your partner in statistical consulting and data processing, at the service of research companies, consultants, advertisers and all industrial or service companies who have to process and enhance their data.
Read moreTETRACLASSE model* or Llosa's matrix allows us to prioritize the attributes impacting the satisfaction or dissatisfaction of a population towards a service/product or a brand according to two main criteria:
Read more
